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New angles
to test on
Meta Ads.

Prepare ideas for Instagram and Facebook ads, Reels, and carousels. Vary the hook, message, and visual with Mi without losing the value proposition of your offer.

You control the budget and publishing in Ads Manager.
Meta Ads and Reels
Hook + benefitCreative variationsMi, the Fazmi ADS assistant
Vamos testaroutro ângulo?

Before looking at CPA, know what you’re testing.

Seu anúncio está apresentando um benefício, respondendo uma objeção ou mostrando o uso? Uma hipótese clara ajuda a interpretar o teste. A Mi entra na preparação da mensagem e das variações do criativo.

CPC é o custo por clique. CPA é o custo por aquisição ou ação definida como conversão. Um clique barato não garante uma venda: avalie o resultado no contexto da oferta, da página de destino e da mensuração da sua campanha.

The same offer. New ways to present it.

Test one idea at a time: the opening, the benefit, or the way you show the product.

Illustrative example: terracotta sneakers in a vertical ad composition

Reel with a clear hook

A direct opening, a visible product, and a message that is easy to read on mobile. Plan the scenes with the vertical format in mind.

Illustrative example: framing variations for a sneaker

Variations to test

Explore usage, detail, and context for the same offer. Compare hypotheses without changing everything at once.

Illustrative example: backpack carousel with details and compartments

FAQ carousel

Present one benefit per card, address real objections, and guide viewers to a next step consistent with the offer.

Illustrative examples of formats. Adapt them to your product and the actual offer information.

From briefing to the next creative hypothesis.

A clear proposal for every test you take to Meta Ads.

  1. 01

    Define the offer

    Show the product, the audience, and the action you expect from the ad.

  2. 02

    Prepare variations

    Organize different openings, benefits, and images with Mi.

  3. 03

    Publish and evaluate

    Review and set up the ad in Meta. Compare the results in your account.

Frequently asked questions

View all questions
Does Fazmi prepare creatives for Instagram and Facebook?

This page brings together ideas for Reels, images, and carousels. You adapt the material to the placements and set up the ad in your Meta account.

Does Fazmi reduce my CPC or CPA?

There is no guarantee of a reduction. Creative is one of the variables; offer, audience, budget, destination, and measurement also influence the result. The proposal is intended to help organize better content hypotheses.

What’s the difference between a hook and a CTA?

The hook gives viewers a reason to keep watching. The CTA invites them to take the next step, such as learning about the product or requesting a quote. They should align with the same offer.

Will my ad account be connected automatically?

No. This experience does not connect the account or change campaigns, budget, or pixel. Configuration and publishing remain under your control in Ads Manager.

Your next test starts
with a clear idea.

Bring the offer and prepare another creative angle with Mi.

Get started with Mi
Mi celebrating
Uma ideia.Um novo teste.